How Big Was the Chrysler Buzz?

The "Imported from Detroit" ad easily won the buzz war amongst Super Bowl ads, but can we quantify that?

As it turns out, we can do that via google insights, which tabulates internet interest:

(click on image for a clearer view)

That giant red spike is represents search intensity for Chrysler, for comparison, the other trend lines are its auto competitors: VW, Chevy, Kia and BMW.

It's one thing to get people's attention, it's another to get them to buy your product. But Chrysler did get that first step out with a bang